One of the Marketing Mindsets and one of the most frequent mindsets is, I don’t have the time to market my products or services. But the truth is, you’ll always find the time to do something if you see the value and make a commitment.
Then time is never a problem.
Why do so many things seems to stop people from putting their marketing into action. There are many mindsets that stop many people from acting on their marketing plans.
Here’s one: I can’t start marketing until I know exactly what to do. This mindset is interesting because there’s actually some truth in it, but there’s also a big lie.
There’s no question that it’s useful to know what to do before you start anything. It’s like a recipe. And when you have that step-by-step recipe, it’s usually a lot easier to get started.
However, just like cooking recipes, there are a whole lot of marketing recipes available. All you need to do is take a little time to study them and get started. You can find these recipes in books, internet sites, and audio programs.
The step-by-step details are there for anyone to follow.
It’s not a big deal to launch a speaking strategy, an email newsletter, or a networking plan. Nevertheless, you may have access to these recipes and still not get started. Why?
For instance, do you have a blog, how many of you are still thinking about it?
Perhaps there’s another mindset in the way. Does this one sound familiar? I might do it wrong, and if I do, I’ll make a fool of myself and be ridiculed or rejected. This one is very common.
Despite having a step-by-step recipe, you may hesitate or procrastinate in getting started, or you may try to get everything perfect before you finally launch your plan. But, I have to do this perfectly, is just another limiting mindset.
Let’s do some reality thinking here. How dangerous is marketing, really?
What’s the worst thing that could happen if you put a marketing action plan into place? What would people do if you launched your blog, or gave a talk to a group on your area of expertise, or put your profile up on Linked-in and Facebook?
The worst thing that could happen, is that people wouldn’t be interested. They just wouldn’t care. They wouldn’t respond or want to know more.
But tell me honestly, would that kill you?
Truthfully, wouldn’t you survive? If you really think you wouldn’t, you just may be in the wrong business! You should pick a safer profession, a job where nobody could ever reject you. Maybe you should be a forest ranger or night watchman.
Instead, take a look at the potential upside.
If you put yourself out there, if you were willing to face some disinterest, even some rejection (in fact, if you could embrace the disinterest and rejection), you just might discover that some people actually *were interested* and wanted to know more about your business. They might even hire you!
Here’s a challenge to you: Pick a marketing strategy that is scary to you, (but that you intuitively feel could help your business) and then learn the step-by-step recipe to get started and put it into action.
And then just do it.
The Bottom Line: Taking any kind of marketing action is potentially dangerous. You could fail, be ridiculed or rejected. But your thinking about what could happen is almost always worse than the reality. It’s not hard to find the tools to help you. And the potential benefits almost always outweigh the risks.
