Funny you should say that?

Do you work from home? Here are some tips that will make your days more productive.

1)      Start Each Day with a Plan
I know early in the morning what I will be working on that day. A lot of people start by checking their email and then do whatever comes to their minds next. You should spend at least 10 minutes every day to answer yourself this question, “What is the ONE thing I need to get done today that will put me closer to my goal?” That’s your top priority; work on it first.

 Is your business struggling in the current economy?

 In the current economy and political climate many business owners have lowered their expectations, their goals, and their dreams. Unemployment is still rampant, foreclosures are at an all-time high, stores are closing, and businesses are struggling. Optimism for the future is at an all-time low.

 The real tragedy is that people get dragged down by the tide of frustration, negativity, and hopelessness. Here is something very important for you to consider.

Do you have the right tools?

Marketing action plans can be a magic wand that produces wondrous results if you know how to use them. Once you have created the foundation for your plan, your next step is to develop the actual action steps.

Exact steps get predictable results. A plan is always changing depending on tracking what is working or not, tweaks or improvements on the action formulas. Follow the plan to the letter and get better results than your competition.

 One of the Marketing Mindsets and one of the most frequent mindsets is, I don’t have the time to market my products or services. But the truth is, you’ll always find the time to do something if you see the value and make a commitment.

Then time is never a problem.

Why do so many things seems to stop people from putting their marketing into action. There are many mindsets that stop many people from acting on their marketing plans.

Does your direct mail end up here?

If you want to improve the response rate to your direct mail, the answer may be as simple as making a better offer.

For example, a recent mailing by one business offered free samples and pulled a good response. Here are the details:

A manufacturer of skin-care products, offered free samples to a targeted list of skincare professionals. These two factors, the offer and the list, were far and away the most important reasons for the client’s success. The third and least important factor was the copy. Sure, it played a role and had an impact. But without an excellent offer—free samples—it’s unlikely that this mailing would have produced much more than a handful of responses.

Do You have a Winning Combination?

If you ask your accountant, they will tell you that marketing is an
expense. Most businesses think of marketing as an expense because
they keep writing checks for their marketing, but don’t see anything coming back in return.

The true business owner or entrepreneur knows that marketing is not an expense, it is an investment. For it to be an investment, every marketing dollar that goes out needs to account for more money coming into the business.

Do you have a Dream for your Business?

Change is the ultimate secret to business growth

I talk to business owners that want to take their businesses to the next level, but are puzzled as to why it’s so hard. They push and work and expand and contract only to find themselves right back where they found themselves last year.

Have you ever had that feeling? – “I’m doing okay, but I can’t seem to grow past a certain plateau.”

Are You Puzzled or Can't fit the Pieces together?

To communicate your marketing message effectively, you must first clearly and honestly identify your business personality. To do this, you have to define three deceptively simple-seeming concepts:

1. Who are you?

2. What do you do?

3. Why do you do it better than your competitor?

You hear what you see

We experience our lives through our senses. We see, hear, touch and smell. People experience the Internet through a computer screen, and as a result the Web has become a profoundly visual venue.

How do you connect with partners?

Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet.  When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.

You can reach us at BCSG, LLC

The reason I’m writing about this, is that I just came back from a Chamber Networking meeting that was designed to put everyone in front of each other over an hour period of time.  You should have seen the “off to the races” scenario.  A bell rang every 30 seconds, so you only had 30 seconds to give your card and say something.

What is your strategy?

As an entrepreneur, I have made my share of mistakes. You will make mistakes too, but I don’t want you to make the same mistakes I have made. Learning from other people’s experiences is one of the smartest things you can do. I want to share with you seven mistakes I made so you can avoid them in your own business.

Visit our website at BCSG, LLC