“You had me at hello.” Every seller dreams of hearing those exact same words when they approach decision makers.
Unfortunately, the opposite usually occurs. Instead of capturing their prospect’s attention, most sellers create resistance with their opening remarks and blow the opportunity.
Why do bad things like that happen to good people? In short, weak value propositions.
If you are running into trouble getting the attention of decision makers, most likely the root cause is your failure to clearly articulate the business outcomes that customers realize from using your products, services or solutions.


