Do you have a Dream?

The secret to really discovering what your ideal client wants

A very well accepted practice in marketing goes something like this: Find out as much as you can about your very best clients, narrow your marketing focus and find more of the same.

I often start out the creation of a marketing plan for my clients with a thorough analysis of their current and past clients, with an eye out for common characteristics among their best clients. The thought is, if you can really identify traits that seem to show up in your best clients, then the game becomes a simple process of finding more people just like them.

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What makes your business card different or unique?

Whenever I go to a Chamber meeting or a networking function, I’m always astonished at the way individuals meet.  When I’ve gathered the business cards that were handed to me, they all looked alike and none of them jumped out at me.

The reason I’m writing about this, is that I just came back from a Networking meeting that was designed to put everyone in front of each other over an hour period of time.  You should have seen the “off to the races” scenario.  A bell rang every 30 seconds, so you only had 30 seconds to give your card and say something.

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