Perhaps one of the seemingly best ways to get new leads is to purchase them. However, I’d like you to take a second look at your skills and your neighborhood.

Here are some ways to get new leads without investing a fortune:

1.  Contact the business or entrepreneur’s group in your community. Join in and participate in their activities and, as always, leave a brochure of your business.

2.  Participate in small fairs and community events. You’ll never know who’s relative comes to visit. This also helps keep you visible in the community and builds a reputation for you and your business.

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Are you feeling nervous before giving a speech or a presentation? It is natural and even beneficial to feel a little uneasy. But too much nervousness can be detrimental. This may be your first speech or one of many, even so there is a tenancy to be nervous. How can we deal with that uneasy feeling in a productive and meaningful way so that it is not perceived by the audience?

Would you like to know some proven tips on how to control your butterflies and to get them to fly
in formation.

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Does your Business Stand out in the Crowd!

One of the more common complaints from business owners is how difficult it is to compete and how it is getting more difficult each day. The reality is that your competition will never disappear; however, there are several effective strategies that can reduce the competition’s influence on your business.

Here are two fundamental approaches to combat your competition: Defining your Unique Value Proposition (UVP) and having a written Guarantee. Unique Value Proposition This is also referred to as a Unique Selling Proposition (USP). Many use the terms synonymously. I like the term “value” vs. “selling”, because at the end of the day, the reason your customers buy from you is the overall value you provide, not just what product or service you are selling.

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Don't Shoot the Messanger

A question I am asked by many people is what is the most important factor when it comes to marketing my business? Is it my unique selling proposition (USP), the offer I provide, or even how impressive my marketing materials look?

Actually it is none of these and the answer is quite simple. It is targeting the market you are aiming to sell your products or services to. When businesses hear this, the usual answer is that “everybody or anyone can use my product or service”. Although they are correct, they are not realizing one important thing. Everybody buys from your business for a different reason, so how do you expect to appeal to all of your potential customers at the same time?

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Are You Puzzled?

The conventional wisdom is that it costs more to get a new client than to keep an old one. And for once, the conventional wisdom is correct. Yet, many professionals too readily take clients for granted. Or don’t look for opportunities to increase revenues from perfectly satisfied clients.The reality is that this new world for accountants and lawyers is competitive in ways that go beyond the traditions of practice. Ask your clients how many times they’ve been approached by your competitors, and have been aggressively pursued. And then ask yourself if you can continue to be sanguine about keeping your clients happy, on a day-to-day basis. Ask yourself again if you can afford not to be aware that other firms are actively pursuing your clients. 

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