Are You Puzzled

Everyone faces writer’s block from time to time. Sometimes we have trouble coming up with the right ideas or the right wording, and sometimes we just plain do not know where to start. Here are seven tips for helping people in your organization to overcome writer’s block.

1. Brainstorm. If you are having trouble formulating your ideas, discuss them with a colleague.
2. Analyze your purpose. What are you trying to achieve? What key messages must you try to communicate? Organize around these key messages. You could write all your topic sentences first. Once you have done that, go back and filled in the details. An outline can have the same effect.

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Steve’s confident attitude vanished as soon as we sat down to discuss his business. The burst of clients he had acquired at the end of last year had slowed and he was now starting to panic. He knew he needed to increase his marketing, but he was stuck for new ideas.

No wonder! His target market was a long list and the last word of which was “Etc.” Like many businesses, he felt the need to offer every service he could especially as money was getting tighter.

Offering everything isn’t the right thing to do.

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Are You Puzzled

Every day, Brenda connected with customers and made sales, while Brad usually left the customers’ office empty handed. Each person sold the same product and each had a great prospect list, but the difference was in how Brenda connected with each customer.

All salespeople need to understand this basic reality: you have a very short time to connect with your prospect.

Within this reality, there are several important principles to always remember:

1) First impressions form fast!
Studies show that within 60 to 120 seconds, prospects will form a lasting impression or judgement of you and your product. Everything, from your appearance to your first words, will form an enduring impression.

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Do you work from home? Here are some tips that will make your days more productive.

1)      Start Each Day with a Plan
I know early in the morning what I will be working on that day. A lot of people start by checking their email and then do whatever comes to their minds next. You should spend at least 10 minutes every day to answer yourself this question, “What is the ONE thing I need to get done today that will put me closer to my goal?” That’s your top priority; work on it first.

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