Turn your sales letter into a package and watch your response soar.
When it comes to your gravy, lumps are bad. When it comes to getting your marketing message through the mail room, past the gate keepers, and onto your potential buyer’s desk, lumps are just the ticket. I do love the direct mail letter for small business lead generation but in the right circumstances I’m particularly fond of something I call “unique mail.” Unique mail is a direct mail piece or package with some dimension or uniqueness to it. A box is unique mail. A balloon arrangement, a kitten, a hoola hoop – are all examples of a unique mail package. You name it. The point is you just can’t ignore a piece of unique mail.
