It is a question I am always being asked. It is a fairly new concept in business, but essentially, I do for business people exactly the same thing as a sport coach does for sports people – help them, and their businesses, reach maximum potential.
The second question I often get asked is, “but what could you teach me about my business? I’ve been in business for years and I’ve done well”.
My reply – “Absolutely nothing. If you have built your business successfully then you are unquestionably the expert in your field.

